Poor Miknee

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Well Mike's old college writing injury has reared its ugly head again (don't ask). Let's wish him a speedy recovery so that he doesn't single-handedly bring down the Methodikal marathon relay team.

New Work, New Client

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Vermont Technical College asked us for a little creative help as they head into a key part of their recruiting season. Every April, the college holds a series of events to get students who've already been accepted to take the final step and put down a deposit. We wanted to make it a little more fun than your average college collateral mailer, so we decided to give it the flavor of a concert tour. The finished piece incorporates graphic elements from the campus on a poster and a 'ticket,' and gives students a sense of what to expect and why they should attend. Simple and fun.

We’re somebody!

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With the tulips seemingly ready to pop here in Burlington, Vermont, this seemed like an apt time to mention that a Methodikal logo design for Autumn Harp got some props recently. The logo, part of our branding work and packaging design for a product called Toolips, was just featured in Logo Lounge, a compendium of the best in type-based logos. Check out some of our other work for Autumn Harp here. And pick yourself up a copy of the Logo Lounge book here - c'mon, you know you want to.

Standing O Identity

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As if Burlington, Vermont didn't already have a wealth of super-talented creative and marketing peeps. Now our friend Antonia is getting in on the racket with Standing O, where she's putting on amazing events for her clients. Methodikal helped out with corporate name development, logo design and business materials.

Take that, Instagram

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Anything Instagram can do I can do better by leaking a little light into 120, storing it in a butter shelf in the frig for 6+ years and finally getting around to developing it. So there.

Hitting the mark for social entrepreneurs.

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It’s hard not to be impressed by the folks down at Middlebury College. Our client always feels like it’s on the cutting edge, creating real, tangible ways for its students to go out and change the world for the better. The new Middlebury Center for Social Entrepreneurship is a perfect example. The center supports young adults (both Middlebury students and others) who want to create programs to address social issues. Ultimately, the goal is to achieve a more peaceful and just world through innovation. Methodikal designed the logo and the website (launching soon). The logo visually captures the idea of bringing many different programs together into a cohesive whole. The triangle is also the mathematical sign for change, which seemed like an apt choice. The Middlebury-blue version is first, along with a color exploration.

You always remember your first.

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Our Ski Vermont client asked us to help them connect with college students for a special learn-to-ski-and-ride promotion. They wanted to stand out on college campuses and do something provocative. Provocative we can do. Given that the Ski Vermont brand normally has to appeal to a very broad audience (everyone from kids to grandparents), we had a fine line to walk between appropriate and what-were-you-thinking. (It doesn’t take a wild imagination to figure out what wound up on the cutting room floor). Even with a short turnaround time, this series of posters has helped make the event a big success. Numbers are way up from last year (when the deal was free; now it costs $29) and more young skiers and riders are being turned on to the sport. Now if we could just get a couple of powder days…

Getting Social in Cars

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We've been doing some work with the folks at Dealer.com over the past year, mostly copywriting and content development type stuff. The Burlington, Vermont internet marketing company just published a pretty interesting piece on social media and its effects on car manufacturers, dealerships and how people shop for cars. Methodikal worked with Dealer.com's leadership to write and edit the lengthy piece based on their research findings, with Dealer's marketing crew handling the design work. Download the final product if you're interested in that kind of thing.

New Middlebury Video Work

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We spent six days shooting down in NYC and Philly for our Middlebury Interactive Languages client this summer. The idea was to explore why language learning is so important to students today and what they get out of the experience at the Middlebury-Monterey Language Academy. We wound up creating a baker's dozen of portraits focused on students, teachers and parents, and the clips will get heavy use on the Academy's new website to get other students and parents excited about the idea of studying a language. Check out the clip above or see the whole series here.

National Maritime Museum Identity

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I can't stop thinking about this identity by SomeOne. It is beautiful, and simple, and refreshing. We actually had a water drop idea for a client that we gave up on because we just couldn't make it work. Now I see how great it could have been. Visit here to check out the other applications and versions. It's just stunning.