The Middlebury Section

Middlebury video production: One in a series we created for the Middlebury-Monterey Language Academy. See more.

MMLA poster mailing

Middlebury Language Schools concept development: The Middlebury Language Schools and Schools Abroad are dedicated to educating students to become well-rounded global citizens. The concept we developed – Life Doesn't Come With Subtitles – explores the dire need for Americans to be better educated in language and culture.

Middlebury Language Schools collateral: The fonts and figures of global languages create a sense of confusion that mimic the experience of being ignorant of a foreign tongue. A stranger in a strange land.

Middlebury Language Schools collateral

Middlebury College Language Programs concept development: Middlebury came to us to help them announce the integration of the Monterey Institute for International Studies, as well as the launch of Middlebury Interactive Languages. With the announcements, Middlebury now offered a complete continuum of language programs, from programs aimed at school-aged kids, all the way through to professionals seeking to become translators and interpreters. The concept, called "Hello, World." Has a dual meaning, both the birth of this new suite of offerings, and the impact they have on students to open up the world.

Middlebury College Language Programs collateral: Once we developed the concept, we brought it to life in printed collateral. The paths of several students are traced, both graphically and in copy, throughout the piece.

Middlebury College Language Programs collateral: Taken as a whole, the campaign paints Middlebury as being the preeminent source of language learning and expertise in the world today.

Middlebury Interactive collateral: Another Middlebury campaign, this one to support sales of its new online language-learning program, Middlebury Interactive.

Middlebury Interactive collateral

Middlebury collateral: A family of collateral pieces, designed to live together and tell a holistic story.

MMLA concept development: The Middlebury-Monterey Language Academy (MMLA) is an intensive (and intense) language-learning program for precocious middle and high school students. Our work for MMLA began with a full conceptual exploration, where we looked at different ways to bring the brand to life. Through that process, we arrived at the concept of "Live. Learn. Leap." The concept represents the three pillars on which the school is based, namely that students Live in language all day, they Learn a year or more of language skills in just four weeks, and they Leap ahead of their peers in confidence and ability.

MMLA collateral: Printed collateral helps to tell the story and supports admissions counselors as they visit schools and conventions. All of our communications drive students and parents to the web, where they can get more info and apply to the school.

MMLA collateral

Middlebury Interactive Languages overview collateral

Middlebury video production: Another series for Middlebury, exploring the concept of Live, Learn, Leap. See more.

What’s next?

MIDDLEBURY COLLEGE

We've been working with Middlebury College and its associated brands for several years now, and the relationship seems to grow deeper each year. Most of our work supports Middlebury's language programs – considered by many to be the best in the world – including its newly launched for-profit company, Middlebury Interactive Languages.

Middlebury's approach centers on immersing students in language as much as possible, and our work relates that core philosophy in an interesting and appropriate concept to each audience, ranging in age from teenagers through to professionals and graduate students.

Middlebury is aggressively growing its language programs, with our creative work forming the foundation of its marketing and sales efforts. The company recognizes America's need to educate students in world languages and cultures if we are to remain competitive globally, both in business and diplomacy. This last point adds a note of urgency and importance to these communications, and creates a powerful incentive for students and their parents.